{"id":86970,"date":"2026-05-04T14:05:15","date_gmt":"2026-05-04T13:05:15","guid":{"rendered":"https:\/\/lasentinelle.dz\/?p=86970"},"modified":"2026-05-04T14:05:21","modified_gmt":"2026-05-04T13:05:21","slug":"holcim-el-djazair-lance-sa-division-un-programme-dinvestissement-dun-milliard-de-dinars-sur-la-table","status":"publish","type":"post","link":"https:\/\/lasentinelle.dz\/index.php\/2026\/05\/04\/holcim-el-djazair-lance-sa-division-un-programme-dinvestissement-dun-milliard-de-dinars-sur-la-table\/","title":{"rendered":"Holcim El-Djaza\u00efr lance sa division\u00a0: Un programme d\u2019investissement d\u2019un milliard de dinars sur la table"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Le cimentier suisse <\/em>Holcim El-Djaza\u00efr<em> annonce le lancement de sa division b\u00e9ton en Alg\u00e9rie, \u00e0 l\u2019occasion du salon Batimatec. Le programme d&rsquo;investissement est chiffr\u00e9, les r\u00e9f\u00e9rences locales existent. <\/em>&nbsp;Le salon du b\u00e2timent qui ouvre ses portes \u00e0 la Safex du 3 au 7 mai est le cadre habituel de ce type de communication sectorielle, et le groupe suisse n&rsquo;a pas d\u00e9rog\u00e9 \u00e0 la r\u00e8gle. Dans un communiqu\u00e9, l&rsquo;entreprise annonce \u00able lancement de son activit\u00e9 de b\u00e9ton pr\u00eat \u00e0 l&#8217;emploi\u00bb, adoss\u00e9 \u00e0 \u00abun programme d&rsquo;investissement d&rsquo;environ 1 milliard de dinars\u00bb destin\u00e9 au d\u00e9ploiement de nouvelles centrales \u00e0 b\u00e9ton, d&rsquo;une flotte de camions malaxeurs et de pompes \u00e0 b\u00e9ton sur le territoire national.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le march\u00e9 vis\u00e9 est clair. Holcim positionne cette nouvelle activit\u00e9 sur les segments les plus porteurs de la commande publique alg\u00e9rienne : extension des r\u00e9seaux ferroviaire et routier, infrastructures sociales, futures unit\u00e9s industrielles dans la m\u00e9tallurgie, les engrais ou l&rsquo;automobile, et installations strat\u00e9giques comme les complexes p\u00e9troliers de Sonatrach ou les stations de dessalement d&rsquo;eau de mer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui distingue l&rsquo;offre de Holcim de celle d&rsquo;un simple fournisseur de b\u00e9ton, c&rsquo;est la structure commerciale que le groupe met en avant. Trois formules sont propos\u00e9es. \u00abPlant Mob\u00bb installe une centrale directement sur le chantier du client. \u00abPlant Partner\u00bb va plus loin : Holcim prend en charge la gestion globale d&rsquo;une centrale appartenant au client, ce qui constitue, selon le communiqu\u00e9, \u00abun partenariat in\u00e9dit\u00bb sur le march\u00e9 alg\u00e9rien. \u00abPlant+ Plus\u00bb correspond au mod\u00e8le classique de livraison depuis le r\u00e9seau de centrales du groupe. Cette gradation \u2014 de la prestation standard \u00e0 l&rsquo;externalisation compl\u00e8te de la production \u2014 vise \u00e0 capter des clients aux profils tr\u00e8s diff\u00e9rents, des grands groupes de BTP dot\u00e9s de leur propre \u00e9quipement jusqu&rsquo;aux entreprises moyennes qui n&rsquo;ont ni le temps ni les moyens d&rsquo;exploiter une centrale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur le plan technique, le catalogue pr\u00e9sent\u00e9 inclut des b\u00e9tons \u00e0 r\u00e9sistance \u00e9lev\u00e9e jusqu&rsquo;\u00e0 80 MPa, des formules hydrofuges, renforc\u00e9es de fibres, \u00e0 prise retard\u00e9e ou acc\u00e9l\u00e9r\u00e9e, et quatre gammes de marques mondiales du groupe : Agilia pour les b\u00e9tons auto-pla\u00e7ants, Artevia pour les finitions d\u00e9coratives, Chronolia pour les d\u00e9coffrages rapides et Hydromedia pour les surfaces drainantes. Ces produits ne sont pas nouveaux \u00e0 l&rsquo;\u00e9chelle mondiale. Leur disponibilit\u00e9 en Alg\u00e9rie, avec un support technique local, l&rsquo;est davantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le communiqu\u00e9 cite des chantiers sur lesquels le groupe a d\u00e9j\u00e0 travaill\u00e9 : le m\u00e9tro d&rsquo;Alger, le pont Transrhumel, la Grande Mosqu\u00e9e d&rsquo;Alger, des infrastructures pour Sonatrach. Ces r\u00e9f\u00e9rences existent et sont connues dans le secteur. Elles l\u00e9gitiment le positionnement du groupe sur les grands ouvrages. &nbsp;Le groupe affirme vouloir \u00abcontribuer \u00e0 b\u00e2tir les fondations d&rsquo;une Alg\u00e9rie moderne, r\u00e9siliente et durable\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sabrina Aziouez<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le cimentier suisse Holcim El-Djaza\u00efr annonce le lancement de sa division b\u00e9ton en Alg\u00e9rie, \u00e0 l\u2019occasion du salon Batimatec. Le<\/p>\n","protected":false},"author":6,"featured_media":86971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"default","_google_business_share_type":"default","_bluesky_share_type":"","_mastodon_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"","timeOption":"","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":""},"_wpsp_active_default_template":true},"categories":[29],"tags":[],"class_list":["post-86970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Le cimentier suisse Holcim El-Djaza\u00efr annonce le lancement de sa division b\u00e9ton en Alg\u00e9rie, \u00e0 l\u2019occasion du salon Batimatec. 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